According to one source, there was said to be strong interest from at least one sports channel in signing WWE before the company announced their new deal with NBCUniversal last week.

As the story goes, when the channel heard what WWE wanted in return, they immediately lost interest. It’s being said that WWE greatly overplayed their hand in negotiations from the word “go,” resulting in a lack of legitimate bids from other networks.

The perception within the television industry is that WWE is basically cheap programming that will help a station with ratings.

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(Credit: Wrestling Observer Newsletter)

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