Dwayne “The Rock” Johnson launched something called “Project Rock” with Under Armour on Friday. The project is described as a motivational lifestyle brand to help people “achieve greatness by equipping them with the right tools to use along the way,” according to a press release.
“I wanted to find a way where I can embark on a journey with others, to inspire them to constantly chase their greatness, no matter the intensity,” Johnson said in a statement. “That’s why partnering with Under Armour made so much sense. They embody the idea of this constant growth and progression, and together we want to help push people through their own ongoing pursuit of innovation: mind, body, spirit.”
The line’s items currently include two limited-edition duffel bags that are sold on Under Armor’s website. The two bag models retail for $99.99 and $124.99, respectively. Under Armour plans to release technology products, clothing and accessories under the Project Rock banner.
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